PCUMH Launches Practical Course on Artificial Intelligence for Businesses

The Scientific Park of the Miguel Hernández University (PCUMH) has launched a training course aimed at demonstrating how Artificial Intelligence can become a key tool for business growth. The training will be conducted over four sessions from 23rd September to 14th October, from 16:30 to 19:30, at the Quorum I building on the Elche campus.

The sessions will be led by José Luis Gallardo, founder of the company Promptea, and will offer attendees a practical approach focused on the application of AI in various management areas. The goal, according to the organisation, is "to help companies optimise processes and make more efficient decisions through technology."

During the workshops, accessible tools such as ChatGPT, Canva AI, Zapier, or Google AI Studio will be used, with applications ranging from content creation and image generation to task automation and product design. Additionally, concepts such as crafting effective prompts and planning small automations to save time and resources will be addressed.

One of the course's main focuses will be the design of personalised projects: participants will define a real need of their company, select the most suitable technological solution, establish a roadmap, and calculate the necessary resources. In the final session, attendees will present their projects in a collaborative environment that will encourage idea validation, constructive feedback, and networking, as detailed by the institution.

The closing will feature an entrepreneur who, without technical training in AI, has successfully integrated this technology into their business model, serving as an inspiration for the other participants.