This is the Airline That Wants to Create Digital Content About Alicante

The Costa Blanca Tourist Board, in collaboration with the Spanish Tourism Office in Oslo, has organized a 'fam trip' for professionals from the Nordic airline Norwegian Air to create digital content for their social media and websites about the province of Alicante.

This activity, which runs from today until September 5th in Costa Blanca, includes visits by the airline's marketing team to various locations in the province that highlight its scenic beauty, gastronomic experiences, and charming spots.

According to José Mancebo, director of the autonomous body of the Alicante Provincial Council, "the professionals have committed to producing photos, videos, and texts that enhance the emotional connection with the airline's travelers, encouraging them to choose Costa Blanca for their upcoming trips and getaways."

In this regard, Mancebo indicated that for the Nordic airline Norwegian Air, focused on offering quality experiences and direct connections from the Nordic market to southern Europe, "it is crucial to highlight our province as one of the most attractive destinations for their target audience."