Toyota C-HR Hybrid Thinking Mu: Where Sustainability Meets Style

Toyota Spain and Thinking Mu have collaborated to unveil a unique version of the Toyota C-HR Hybrid, featuring a design inspired by the new "Wid the Lens" collection, the hallmark of the Spanish fashion brand. This bespoke version has been crafted by Pepe Barguñó, founder and creative director of Thinking Mu, who has drawn inspiration from a play of perspectives to depict natural landscapes viewed from above, blurred designs, or lines that don't perfectly align.

The earthy tones, vibrant red, and blue are the highlights of this new collection created for Toyota. These colours resonate with the same energy as the 100% sustainable clothing of Thinking Mu, which stands out as a prominent feature on city streets.

The C-HR Hybrid was chosen for this collaboration with Thinking Mu for its contrast between smooth and rigid surfaces, featuring a bold line that evokes emotional responses in its design. The Toyota C-HR Hybrid offers two powertrains: the Hybrid 140, which prioritises efficiency and low fuel consumption, and the Hybrid 200, which translates to greater power and vehicle responsiveness. Additionally, the Toyota C-HR has a Plug-in Hybrid version, and in 2025, it has refreshed its image with a new finish, more colours, and enhanced equipment.

Both brands share a common goal. For instance, Toyota, with its commitment to efficiency and sustainability, highlights its global strategy of embracing multi-technology, aiming to achieve carbon neutrality in Europe. In this way, Toyota Spain offers a perfect balance between efficiency and performance, featuring 9 hybrid models, 5 battery electric vehicles, 2 plug-in hybrids, and 1 fuel cell vehicle. Meanwhile, Thinking Mu is a 100% sustainable Spanish fashion brand founded in Barcelona, and since 2009, it has focused on reducing its environmental impact. Dedicated to creating ethical garments with a collaborative philosophy, they invest in reducing the number of garments each season to minimise the impact of each production. Their mission and values revolve around achieving a conscious and responsible way of dressing.