Torrevieja does not renew contract with Reggaetón Beach Festival and bids farewell to the format

Every year, the number of music festivals increases. Many municipalities opt for this model to promote their towns and attract live music enthusiasts to boost their local economy.

However, the Torrevieja City Council has decided not to extend the sponsorship contract with the company that organises the Reggaetón Beach Festival (RBF). The agreement ended on August 6, and the town has closed a chapter that "brought great notoriety and thousands of young visitors to the city during recent summers."

Despite this decision, the Youth and Tourism departments have indicated that the decision is part of a new strategy to diversify the summer's cultural and musical programming. The ultimate goal is to reach new audiences and "promote an events calendar that has a tourist impact throughout the year."

According to the responsible councillors, Domingo Paredes and Rosario Martínez, "Torrevieja must continue to grow with a diverse cultural offering that allows us to differentiate ourselves, enhance the image of an open and dynamic city, and establish festivals that become national references."

The government team is optimistic about this new plan as they believe the town has the infrastructure, spaces, and great tourist potential that positions Torrevieja on the map as one of the major leisure and cultural destinations.

Therefore, they claim to be working on a new project for 2026, which will be announced in the coming days, that "will strengthen Torrevieja's position as a leader in organising major events and will continue to attract thousands of young people to choose the city as a summer destination."

"We are convinced that the new phase we are opening will allow us to make a leap in quality and diversity, offering Torrevieja residents and visitors innovative, sustainable proposals with the potential to generate a greater economic and tourist impact," concluded the Youth and Tourism councillors.