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Antonio Paniagua
Madrid
Viernes, 18 de octubre 2024, 13:10
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The cultural consumption habits of Spaniards last year reflect the strength of mega festivals, a phenomenon that has been able to consolidate partly due to certain public policies, such as the young cultural voucher. However, not all news is good. Some fears persist from the pandemic era, causing demand to retract. Thus, in 2023, the first year free of health and administrative restrictions due to the coronavirus crisis, there was an increase in audience, sessions, and revenue, without this signifying a complete recovery compared to pre-COVID times.
According to the report of the SGAE 2024 Yearbook of Performing, Musical, and Audiovisual Arts, live arts managed to collect 23% more than the previous year. The research, presented this Friday by the president of the SGAE Foundation, Juan José Solana, and the general director of the Foundation, Rubén Gutiérrez, highlights a 10% increase in sessions, while there were 19% more spectators than a year before.
Popular music is the only live discipline that surpassed 2019 levels, with 40% more revenue, 0.4% more spectators, and a 21% increase in the number of concerts. However, uncertainties persist, as it is unknown whether large festivals are sustainable in the long term, as indicated by Rubén Gutiérrez. "For a part of society, attending concerts and mega festivals has become a spending priority, which explains the demand surge. The young voucher or cultural voucher has a lot to do with it," Gutiérrez assured.
Regarding performing arts, the data highlights that recovery continues in Spain with increases of 3% in the number of performances, 25.7% in attendance, and 8.7% in revenue. However, compared to 2019 figures, pre-pandemic, these values have not yet been reached. Indeed, performances have fallen by 12%, and the number of spectators and revenue has decreased by 33.9% and 32.9%, respectively.
Theater once again holds the largest relative weight over the total of performing arts, accounting for 93.5% of performances, 88.6% of attendees, and 86.5% of revenue. Dance, on the other hand, concentrates 4.4% of performances, 7.2% of spectators, and 4.6% of revenue. Meanwhile, the lyrical genre accumulates 2.1% of performances, 4.2% of attendance, and 8.9% of revenue.
Classical music continues an upward trend but has not yet reached pre-pandemic figures. In 2023, there are increases of 18.8% in concerts, 37.5% in audience, and 22.9% in revenue. The Valencian Community was the most active in the number of classical concerts, although Madrid leads in attendance and revenue indicators.
Cinemas are still not reaching pre-pandemic figures. The increases recorded in 2023 compared to 2022 were 3.2% in the number of sessions, 30.8% in the number of spectators, and 35.6% in revenue. Despite this, when compared to 2019 data, there are declines of 13.7% in sessions, 25.9% in attendance, and 18.9% in revenue.
'Barbie', 'Super Mario Bros: The Movie', and 'Avatar: The Way of Water' were the highest-grossing films in 2023, with 'Cameponex' being the top-grossing feature film.
Television consumption has decreased with averages of 181 minutes per person per day. Radio consumption also decreases, dropping to 93 minutes daily, one minute less than in 2022. Television advertising revenue rises by 0.3%, and radio advertising by 3.2%. Yet, they are below 2019 levels.
Netflix and Amazon Prime Video are the platforms with the most subscribed households. Additionally, the television is the most frequently found device in homes, followed by the mobile phone, which gains three tenths.
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