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Designer Ágatha Ruiz de la Prada; Jesús Navarro Alberola, general manager, and Paco Escolano Navarro, commercial director of Carmencita. T.A.
Spices with Style: Carmencita and Ágatha Ruiz de la Prada Surprise with Their Collaboration

Spices with Style: Carmencita and Ágatha Ruiz de la Prada Surprise with Their Collaboration

This collaboration, presented at the designer's store in Madrid, merges flavour, fashion, and design

Todo Alicante

Alicante

Martes, 28 de enero 2025, 14:35

Iconic designer Ágatha Ruiz de la Prada and leading spice brand Carmencita have crafted an exclusive collection of grinders that blend creativity, colour, and rich flavour. The official launch took place on Monday, January 27, at Ágatha Ruiz de la Prada's store in Madrid, attended by the designer; Jesús Navarro Alberola, general manager, and Paco Escolano Navarro, commercial director of Carmencita.

This collaboration arrives at a pivotal moment for Carmencita, which continues to evolve and explore new ways to connect with consumers without losing its essence. The trend of merging gastronomy and design is increasingly strong. "This alliance strengthens both brands' commitment to personalisation and creativity in everyday products," stated the Alicante-based company.

"For years, we have witnessed how fashion and gastronomy increasingly merge. For me, it is a true pleasure to collaborate with a brand like Carmencita. When I visited their factory, I realised the magnitude of their work and professionalism," highlighted Ágatha Ruiz de la Prada.

Product: Flavour and Design

The collaboration product is a unique pack that combines bold design with the highest quality ingredients. It includes a grinder of citrusy, spicy, and slightly bitter black pepper, and a grinder of Himalayan salt from Pakistan, whose crystals were hidden for millions of years in the Kehwra salt mine.

The packaging design perfectly reflects the unmistakable style of Ágatha Ruiz de la Prada, featuring a vibrant pink head accompanied by a heart and a star.

"At Carmencita, we have always championed innovation, creativity, and a passion for the finer details. The kitchen is not just a place where recipes are prepared; it is a space where inspiration and colour play a key role in the culinary experience," remarked Paco Escolano, commercial director of Carmencita.

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