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Presentation of Fondillón 1996 at Fitur. AM
Santa Catalina Fair and Wine Tradition: Monóvar's Bet at Fitur

Santa Catalina Fair and Wine Tradition: Monóvar's Bet at Fitur

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Alicante

Jueves, 23 de enero 2025, 16:55

Monóvar returns to Fitur once again to enhance its tourism offerings at the most important national and international showcase in the sector. The Alicante city presents itself this year with a strong commitment to its wine tradition and cultural heritage, highlighting the Santa Catalina Fair, one of its most emblematic events.

With a schedule full of tourism promotion and culture, the municipal delegation, led by Mayor Loren Amat, Tourism Councillor María Amparo Maestre, and Culture Councillor Julia Tortosa, showcases Monóvar's gastronomic, wine tourism, and cultural wealth through various programmed activities.

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On Wednesday, the promotional video "Monòver feels the flame" was presented in Callao, an audiovisual production that blends tradition and wine, highlighting elements such as the muixeranga's castellets, the correfoc, or the bonfire, and emphasizing the importance of the Grape Harvest Fair within the Santa Catalina Fair Week.

This Thursday, a wine tasting from Bodegas Monóvar was presented in the showcooking space, an opportunity to blend tourism with oenology. At 1:30 pm, the video "Monòver feels the flame" was screened in the Costa Blanca space.

Throughout the day, meetings with companies are scheduled to explore new strategic lines in the city's tourism development.

The presence of Monóvar at Fitur 2025 is marked by the promotion of wine tourism, with seven active wineries in the municipality and the recent recognition of Fondillón 1996 from Bodegas Monóvar as the best wine of 2024 by the Spanish Association of Wine Journalists and Writers. Additionally, Monóvar's gastronomic offerings, with typical dishes such as rice with rabbit and snails, gazpachos, garlic, gachamiga, or its typical cheeses and sweets, will also play a prominent role.

Monóvar has demonstrated a firm commitment to its tourism development over the years, betting on the Fondó Route and the Memorial Space, which has become one of the most visited resources in the municipality. Additionally, in previous editions of Fitur, initiatives such as the gastronomic recipe book, the Cultural Capital video, and various promotional actions with local wineries and restaurants have been presented.

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todoalicante Santa Catalina Fair and Wine Tradition: Monóvar's Bet at Fitur