Tourists on the Postiguet beach in Alicante. Shootori

A Promising Summer 2025 for the Costa Blanca Hotel Industry Until November

The recovery of real income in the UK and the EU following Trump's tariff threats encourages Hosbec

José Vicente Pérez Pardo

Alicante

Martes, 27 de mayo 2025, 16:41

Hosbec faces the high tourist season with extended optimism. The hotel association's predictive model for the Costa Blanca anticipates that summer 2025 "will be positive overall," with extended periods surpassing last year's figures. Notably, the high season will extend well into November. Thus, as Christmas approaches, hotels in Benidorm and the province of Alicante will experience high occupancy.

This was highlighted during Tuesday's event at the CEV headquarters in Alicante. Initially, the economic outlook at the start of the year, with Trump's tariff threats looming, did not bode well. However, this pessimism has gradually turned into hope for a good tourist season, although it is unlikely to surpass the historic year of 2024.

The data provided by Caixabank indicates that international tourism, which was the last to recover post-pandemic, "is growing across the board." Although the growth rate is normalizing, Spain is expected to reach 100 million foreign tourists in 2025.

International overnight stays "are growing robustly," according to analysts from the Catalan bank, "while domestic stays remain at high levels." Hosbec President Fede Fuster emphasizes that "consumption trends indicate that tourism continues to climb in spending priorities" for families.

Touch Against 'Tourismphobia'

Hosbec President Fede Fuster stated in his presentation that "political movements are generalizing, aiming to pit tourism against society, blaming us for all the problems our fellow citizens face." Therefore, the business leader continued, "besides the data, we need to continue being perceived by society as what we have always been: a source of wealth, progress, security, openness, and opportunities for all. Because tourism offers a better quality of life for everyone and opportunities open to the rest of the world."

This "ensures a positive evolution in the short and medium term." For Caixabank, the forecasts for the tourism GDP suggest a normalization of growth rates: 3.6% for 2025, 3.4% for 2026 and 2027.

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This is due, according to experts, to "the recovery of real disposable income from the main tourist-sending countries to Spain, such as the United Kingdom and the European Union itself." Two factors contribute: the easing of the "inflation shock" caused by the tariff "trumpazo" (the general relaxation following the pause in tariffs and bilateral negotiation); and "the greater security our country offers in a context of high geopolitical instability" in the eastern Mediterranean countries (Israel and nearby nations).