Pablosky and Create Conclude Opendir Programme

Children's footwear brand Pablosky and design small appliance brand Create are concluding the Opendir programme, the open forum for executives, which will be held at the ADDA on May 28 with over 1,200 attendees.

The organisation has revealed the final participants of its ambitious programme. They include Eva Martín-Caro, General Director of children's footwear brand Pablosky, and Luis Monserrate, CEO of Create, the design small appliance firm.

Eva Martín-Caro represents a large family business and is part of the third generation of Pablosky, a renowned children's footwear brand founded in 1969 in Fuensalida (Toledo), boasting over half a century of history in a constantly evolving sector.

On the side of Create, founded in 2019 by Luis Monserrate and Pedro Salazar, both found a successful formula that has propelled the company. Both Pablosky and Create will join the debate panel "Metamorphosis: from change to transformation", moderated by the event's presenter, Helena de la Fuente.

The panel will also feature businessman Kike Sarasola, founder and president of Room Mate Hotels and Be Mate, the latter specialising in tourist apartments, and Rocío Abella, partner responsible at Deloitte, specialising in marketing, innovation, and business strategy.

"The goal of OPENDIR is to become an annual meeting point for entrepreneurs and executives from the province of Alicante, as well as nearby areas, who wish to dedicate a day to thinking, reflecting, exploring other options, validating their own ideas, or establishing quality contacts because we have speakers who are at the forefront of national and international companies and come to tell us how they are doing things," explained Eva Toledo, president of the organising entity El Círculo- Directivos de Alicante.

The event, starting at 9 am and concluding around 3 pm, will feature the inauguration by Toni Pérez, President of the Alicante Provincial Council, and Luis Barcala, Mayor of Alicante, alongside Eva Toledo. The closing will be conducted by the President of the Valencian Government, Carlos Mazón.

"Revolutionise your company with AI" will be the first dialogue of the meeting between Luis Javier Blas Agüeros, Director of Media at CaixaBank, and Marta Martínez, 'Industrial Partner CVC' of Capital Partners and former General Director of IBM Emea.

Next, Vicente Vallés, Director and Presenter of Noticias 2 on Antena 3 TV, will address another key topic with his presentation "Geopolitics, a key factor in management". Following him will be the participation of the debate panel with Pablosky, Create, Room Mate Hotels, and Deloitte.

The space reserved for Alicante talent in OPENDIR will be occupied by businessman Enrique Riquelme, founder and executive president of Cox Energy with his presentation "Alicante Talent: The power of impossible".

Meanwhile, consultant Xavier Marcet, president and founder of Lead to Change, will share his vision on management with the intervention titled "Humanist management: strategy is people".

Pilar Martínez-Cosentino, CEO of Cosentino, and Sergio Pérez, General Director of Cajamar, will subsequently engage in another dialogue titled "Cosentino: more than a century of history".

And the final touch will be the presentation "Adversity as an opportunity", by businessman and survivor of the 1972 Andes plane crash, Gustavo Zerbino, who will address another current key: leadership and resilience.