Musgrave's New Logistics Centre in Monforte del Cid to Double Revenue to 600 Million Euros Annually

Musgrave Spain, the parent company of brands such as the Elche-based Dialprix and Dialsur, inaugurated a new logistics centre in Monforte del Cid last May. With 27,000 square metres and an investment of seven million euros, the new hub allows the company to unify processes and serve all its supermarkets in Spain and the Canary Islands.

The company explained that they had reached their limit at the previous centre, located on the León road in Elche, where they were at 97% capacity. The hub has allowed them to consolidate four separate centres: fresh produce in Mercalicante, imported goods in Alzira, charcuterie in Crevillent, and frozen goods in Santa Pola.

The capacity of the new centre significantly enhances the company's potential. As explained by Luis López, General Director of Musgrave Spain, to TodoAlicante, "With the levels of automation, we can achieve a turnover of between 500 and 600 million euros." Currently, the company is around 280 million euros, but the new centre "will allow us to double this volume," the general director highlights.

López detailed that this investment is "long-term," and the company foresees that the service warehouse will not need additional facilities until after 2030. For the executive, the key to growth "is having a good supply chain, and this centre is essential because it simplifies everything to the point of sale, as we will make deliveries from a single location."

The General Director of Musgrave Spain explains that this centre ends "the logistical madness" of having multiple distribution points. "We had been considering options for some time; the first was not to leave Elche and build a warehouse for fresh and frozen products, but we eventually realised it was more efficient to have everything together," he states.

For López, the development of this new logistics hub is crucial, as it will "improve the rotation of items and provide us with first-class facilities that keep us up-to-date with customer needs." In addition, "modern offices contribute to staff commitment, with open spaces, relaxation areas, and a dining room."

One of the main pillars for improving this turnover and promoting the company's growth is Dialsur, its hospitality service brand. "Hospitality purchases in the Valencian Community and Murcia amount to around 4,000 million euros," López asserts, highlighting that the service is "highly fragmented among many suppliers, and a hotelier needs to receive between 25 and 30 to stock up."

Musgrave's idea is "to do everything in a single delivery, facilitating operations and becoming a global supplier, for which this warehouse is a significant advantage," details the general director. Service to the hospitality sector from their Monforte del Cid centre will begin in September.

"This is a very important growth opportunity," López expresses, clarifying that the intention "is not to replace small suppliers who will continue offering their high-quality products, but to become a global supplier that facilitates tasks."