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Jueves, 9 de enero 2025, 18:00
Miguel Ángel Fernández, who previously served as Deputy General Commercial Director at Prensa Ibérica, will join Vocento next Monday, January 13th, as the General Director of Vocento.Medios, the company responsible for the group's advertising sales.
With a background in Advertising from the Centro Español de Nuevas Profesiones and a Master's in Digital Marketing from The Valley, Fernández began his media career at Prensa Ibérica, where he initially became Head of Advertising. In 2007, he joined the Prisa group as Deputy Commercial Director of Regional Press, eventually becoming the Commercial Director of Prisa Noticias. In 2021, he returned to Prensa Ibérica as Deputy to the General Commercial Director until this transition to Vocento.
With this appointment, Manuel Mirat, CEO of Vocento since November 1, 2024, emphasizes his focus on revenue as a top priority. "Miguel has a proven track record and capability in providing excellent service to advertisers. Additionally, he is well-acquainted with the strengths of regional press and the power of local journalism."
"I am confident that the results will be positive and swift," he added. Fernández stated, "I have long followed and admired Vocento's publications. I join the company at a very demanding time, but with great enthusiasm, total commitment, and experience that I believe can be decisive."
Fernández replaces Alfredo Jiménez-Millas, who was appointed in January 2024 and will leave the group in a few weeks to pursue new professional projects.
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