Maserati Lights Up Motor Valley Fest 2025: A Tribute to Modena in the Year of the Trident

The seventh edition of the Motor Valley Fest concluded with resounding success in Modena, transforming the city into the world capital of motorsport. Maserati was the star of the event, illuminating the urban center with a program full of immersive experiences and exclusive events that honored its deep connection with the city and celebrated the Year of the Trident, commemorating 100 years of its iconic logo.

The historic Viale Ciro Menotti plant, now Maserati's premium luxury and innovation center, opened its doors to the public, offering visitors from around the world a complete immersion into the universe of the Trident.

The exhibition included the new GT2 Stradale with its distinctive Powder Nude design in Piazza Roma, and the fully electric GranCabrio 800V with Orange Devil paint.

These models, along with the MC20 and MC20 Cielo, solidify the bond between the brand and Modena, the city where production of the new GranTurismo and GranCabrio will soon begin.

During the inaugural conference "Motor Valley Top Table," Maserati CEO Santo Ficili emphasized Modena's strategic role: "In this city, you can feel the true essence of the Motor Valley, and it is here where our vision for the future is taking shape."

Leading a brand like Maserati and bringing the production of the GranTurismo and GranCabrio back to Modena fills me with pride." Ficili reaffirmed the brand's commitment to being "entirely Made in Italy" throughout its 110-year history, with an increasing emphasis on sustainability, technology, and the customer.

In addition to the forward-looking vision, the festival dedicated a space to over 100 years of Maserati history. The Classic Pavilion in the Ducal Gardens showcased legendary models such as a Maserati Indy America and a Maserati Mistral coupé 4000, paying homage to the craftsmanship that has made Maserati a symbol of Italian automotive excellence.

The event also included parades of motorcycles and supercars, as well as thematic talks with Maserati executives, such as Maria Conti (Director of Maserati Corse), Giovanni Perosino (Director of Marketing and Communication), and Cristiano Bolzoni (Director of Maserati Classiche).

Maserati's participation in the Motor Valley Fest 2025 marks a key moment in the celebrations of the centenary of its logo. The festivities will continue as the brand prepares to commemorate the centenary of its first competition victory with the Maserati Tipo 26 at the 1926 Targa Florio, reaffirming its commitment to a future of excellence, innovation, and Italian authenticity.