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Lamborghini Closes Record Year with 10,687 Vehicles Delivered

Lamborghini Closes Record Year with 10,687 Vehicles Delivered

J. Bacorelle

Viernes, 17 de enero 2025, 10:05

In 2024, Lamborghini delivered a total of 10,687 vehicles, marking a 6% increase compared to 2023. This achievement represents the best annual result in the company's history regarding customer deliveries.

In 2024, all three macro-regions experienced growth compared to previous years, showing a positive and balanced trend also reflected in the individual markets where Lamborghini operates. EMEA led the expansion with a 6% increase and 4,227 cars delivered, followed by America, which grew by 7% with 3,712 units. The APAC region recorded a 3% increase, reaching a total of 2,748 cars distributed.

"2024 was a year of continuous growth for Lamborghini, in line with the positive trend of recent years: an achievement that reflects the increasingly strong bond we have with our customers and the growing interest that new generations show in our brand," stated Stephan Winkelmann, President and CEO of Lamborghini.

"In a period of transformation, we have introduced models that have been well received, reflecting our commitment to always go beyond limits and expectations while focusing on sustainable development. The results highlight the success of the strategic balance between supply and demand, along with a well-calibrated order book, reinforcing the desire for the brand and the residual value of our products," said the head of the supercar brand.

According to Federico Foschini, Chief Marketing and Sales Officer, "thanks to the adopted strategy, we have demonstrated that Lamborghini is not only a leader in the supercar segment but also a reference for the future of luxury automobiles."

Lamborghini's global sales F. P.

There was also balanced growth across all three models in the range. Leading the way is the Revuelto, the first V12 hybrid HPEV supercar produced in Sant'Agata Bolognese. Since its launch in March 2023, the Revuelto has captured the attention and interest of customers worldwide. Internationally recognized for its exceptional performance and design, the model has secured a solid order book extending until the end of 2026.

Alongside the Revuelto, the Huracán also played a crucial role in the success of 2024. With the production of the last cars still ongoing and deliveries scheduled throughout 2025, in its five versions Sterrato, EVO Spyder, Tecnica, STO, and STJ, the Huracán is nearing the end of its production cycle and will pass the baton to its successor, the Temerario. Presented in August 2024 during the Monterey Car Week in the United States, the Temerario garnered significant attention thanks to its innovative design and top-tier technological features, establishing itself as a true "Fuoriclasse."

The role of the Urus as a pillar of the Lamborghini range has been consolidated with the introduction of the plug-in hybrid Urus SE version in April 2024 at the Beijing Auto Show. This model, set to replace the current Urus S and Performante versions, represents a significant step forward thanks to its distinctive design, cutting-edge technologies, and extraordinary versatility. The Urus SE received a positive response worldwide, reinforcing Lamborghini's leadership in the Super SUV segment.

2024 was not only a record year for Lamborghini but also a turning point. Over 18 months, the company introduced three new models and completed the transition to a hybrid range, in line with its Direzione Cor Tauri strategy, becoming the world's first supercar manufacturer to offer a fully electrified range.

These results allow the Sant'Agata Bolognese company to face 2025 with the strongest product range in its history. Throughout 2025 and in the coming years, the company will continue to invest in technology, maintaining a focus on innovation as an integral part of the most significant investment campaign in its history, and facing future challenges with the same determination that marked its success in 2024.

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todoalicante Lamborghini Closes Record Year with 10,687 Vehicles Delivered