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Joaquina Dueñas
Martes, 4 de febrero 2025, 15:40
On the occasion of World Cancer Day, the Princess of Wales, Kate Middleton, shared a special photograph taken by her youngest son, Prince Louis, aged six. In the image, Kate is seen in a Windsor forest, arms outstretched with a serene expression. Accompanying the post, the message reads: "Do not forget to nurture everything beyond the illness."
This gesture holds special significance, as just three weeks ago, the Princess announced her cancer was in remission after completing her preventive chemotherapy treatment. In a previous statement, she expressed: "This experience has given me a new perspective on everything. I've learned to value the small things in life, those we often take for granted."
In this regard, this period of illness and recovery has brought changes in how the Princess wishes to communicate with the public. One of the main changes has been Kensington Palace's decision to stop providing routine information about her clothing during public appearances, as revealed by The Times.
"There is a sense that [public work] is not about what the Princess wears. She wants the focus to be on the truly important issues, the people and causes she supports," the aforementioned newspaper reports, noting that "of course, she understands that people are interested in her clothes, but what really matters is the substance of her work."
This decision marks a significant shift in the British Royal Family's communication strategy, given that details about the Princess's wardrobe have been a point of interest for the press and public for years. Since joining the royal family, Kate Middleton has been considered a style icon, with each of her fashion choices generating headlines and analysis worldwide. However, she has acknowledged on several occasions that her work goes far beyond fashion and that her priority is the positive impact of her initiatives.
This is not a new debate. In 2022, a close friend of the Princess already expressed dissatisfaction with the media's focus on her attire rather than her work. Kate Middleton's public image has long been linked to her style, making her one of the most influential royals in terms of fashion. Her wardrobe choices have set trends and led to what is known as the "Kate Middleton effect," where any garment she wears can sell out within hours. However, the illness has changed her perspective and led her to rethink how she wants to direct communication about her persona.
Recently, it has also emerged that Kate had made small adjustments to her wardrobe to accommodate her treatment. These adaptations have focused on concealing the catheter used for chemotherapy. For example, she has opted for dresses with strategic details on the right shoulder, such as bows or draping, which have discreetly allowed her to hide it.
These subtle modifications follow the same reserved line that the Princess of Wales has maintained since her cancer diagnosis, where the most important thing has been to stay focused on her recovery from the most private sphere.
Having overcome the most critical moments and announced the remission, it is expected that her public schedule will gradually increase in the coming months. As she progresses in her recovery, she is more determined than ever to use her position to raise awareness about cancer and other social causes she considers essential. In this regard, her foundation has continued to work on projects focused on children's mental health, family welfare, and early childhood, areas she has been committed to for years.
In this new chapter of her life, Kate Middleton wants her public role to be defined not by what she wears but by the impact she generates, and her new stance in communication policy reaffirms this conviction.
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