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Doménico Chiappe
Madrid
Sábado, 18 de enero 2025, 00:45
When composing, Australian Iyah May targeted war, political polarisation, and especially pharmaceutical laboratories and the World Health Organization (WHO) for their handling of the COVID-19 pandemic. A doctor by profession and an amateur singer, May accuses the industry of profiting from a "man-made virus." With the "death of millions," they make the "greatest profit of their lives," she sings in the song Karmageddon.
Conspiratorial on health matters, she does not follow the same line on other issues. She criticises the war in Israel against Palestine, which she labels as "genocide"; political corruption and femicides. Her song begins by mentioning Elon Musk's "rubbish tweets," a "Twitter war" that overwhelms her.
The young Australian talent released her single in the digital space in mid-November. During production, she lost her music representative, as she has repeated in her 'reels' every day in December. "He terminated our contract because I refused to change the lyrics," she claimed, without naming names, while asking her followers for help to share her song and reach number one.
Her rebelliousness, May continued in another short video, also cost her record label and her "job." Fortunately for her, in a few days, "this song is trending," she affirmed, after surrounding herself with figures like nutritionist Barbara O'Neill, who claims cancer can be cured with baking soda. Newsweek magazine stated she had become the "new favourite of the political right."
Free on Instagram but "blocked" on Facebook, according to her version, she says she "wished this story wasn't true and was hesitant about sharing it, but I understood I'm not alone in this feeling." Helped by her sexy cheerleader style, she made her song go viral, also taking aim at Taylor Swift, Kardashian, Drake, or Balenciaga.
Opposed to the "cancel culture," May grew up in a "jungle village" in Queensland, and her music career began at musician Shaggy's house in New York, where she was studying medicine, according to her website. There are no further references, nor a Wikipedia profile. Her previous song record reaches four, the first five years ago.
The buzz around Karmageddon, her new single after three years, brings her to 150,000 listeners on Spotify and the Top 20 on iTunes, continuing to climb the charts. With this "anthem for those who felt invisible," May also delivers a marketing lesson. The star of the great conspiracy is born.
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