Hoteliers Call for Doubling Hotel Capacity in Alicante to Meet Demand
City Council and Apha Seek Land for New Establishments Amidst Congress Centre Construction
José Vicente Pérez Pardo
Alicante
Martes, 1 de julio 2025, 07:30
Alicante has been bustling during the recent days of Hogueras de San Juan. The forecasts have been exceeded, and by far. A stroll through the streets was enough to see that it was packed. If not reached, it is close to the two million visitors that the mayor, Luis Barcala, mentions. For now, industry professionals anticipate a "technical full house" during the main days of the city's official festivities, starting from Friday, June 20.
The president of the Provincial Association of Hotels of Alicante (Apha), Luis Castillo, confidently states that the city has greatly surpassed 92% occupancy, "with a very good average price," he assures. As is known, with high demand and low supply, prices rise. It's the law of the market.
Alicante is reaching the limit of its capacity. "We are hitting records that can no longer be broken," Castillo stated in an interview on 'Les Notícies del Matí', À Punt. Alicante's hotel capacity cannot accommodate so many tourists. Currently, the provincial capital exceeds 8,000 beds, which, with tourist apartments, reach 20,000 places, according to Apha figures.
However, it is necessary to "double the hotel capacity of Alicante," stated Luis Castillo. In this regard, the City Council and Apha plan to meet to explore land for building new establishments. "It is necessary," points out the president of Alicante hoteliers.
Because time is pressing. Because the entire tourism strategy of Alicante hinges on the construction of the future Congress Centre at the port. An infrastructure for which other complementary facilities, such as hotels, will be necessary.
The Alicante Provincial Council maintains the construction deadlines for 2030. But before they begin, other parallel projects, such as new hotels, must already be underway. For this, Castillo makes another request to the City Council: "Agility." He personally recounts how he has been waiting five years for a license to build a hotel in Alicante "and I am not the only one."
Castillo describes Alicante's hotel capacity as "high level" and advocates maintaining excellence in future businesses.
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