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J. Bacorelle
Miércoles, 1 de enero 2025, 18:05
Throughout December, Maserati has invited enthusiasts and its most passionate clients to commemorate its 110-year history with various events and activities worldwide.
From exclusive presentations and captivating exhibitions to thrilling on-track and road experiences, Maserati has revived its legendary history, showcasing its legacy of performance and innovation that continues to inspire the brand's future.
The celebrations were the perfect opportunity to unveil the latest models in the Maserati range: The Maserati GT2 Stradale and the new special series Maserati GranTurismo 110 ANNIVERSARIO.
The Maserati GT2 Stradale is a tribute to the most extraordinary and exclusive sportiness, born from the technical and stylistic partnership between the Maserati GT2, a masterpiece of performance created for the brand's return to GT competitions, and the Maserati MC20.
The special series Maserati GranTurismo "110 ANNIVERSARIO" is presented in a limited edition of the same number of units as the years of the Trident House, symbolizing an ideal bridge between the brand's past, present, and future.
Maserati's mission is to shape the future of mobility in the luxury segment, focusing on its customers' demands. A mission that continues even 110 years later and finds its drive through all models, looking to the future and once again bringing Italian luxury worldwide.
Santo Ficili, CEO of Maserati: "I am proud to celebrate 110 years of innovation and passion. Every Maserati tells a story, and as we reach this significant anniversary, we celebrate the countless journeys made in our cars. We take this opportunity to bring together our community of followers and showcase the beautiful evolution of our brand. While honoring our rich history, we look forward to the future, committed to offering a unique combination of Italian luxury and performance."
Since November 30th, an exclusive two-day event was held against the picturesque backdrop of Modena, the brand's historic headquarters. The Tridente Experience catered to a select group of guests, including members of the Maserati Club Italia, the Panini family, Ettore Maserati's grandchildren, and actress Matilda De Angelis.
Some of the highlights included the much-anticipated presentation of the Maserati GranTurismo 110 ANNIVERSARIO and a grand parade of 110 Maseratis, both contemporary and classic models. The program also featured a series of institutional moments and enriching cultural visits, with a luxurious gala dinner at the famous Casa Maria Luigia by Massimo Bottura.
On December 1st, Maserati Japan celebrated its 110th anniversary with a grand party in Tokyo at the luxurious Prince Hotel. The prestigious event showcased an impressive lineup of 110 Maserati vehicles, representing the beloved community of passionate brand owners. The festivities included a scenic convoy journey that took participants from the streets of Tokyo to the picturesque landscapes of Chiba, creating a memorable experience for all attendees. The event, titled "Celebrazione dei 110 Anni di Maserati," concluded with a spectacular fireworks display.
The new GT2 Stradale was unveiled and presented by Takayuki Kimura, CEO of Maserati Japan, who expressed his pride in commemorating the brand's 110th anniversary alongside many distinguished guests. He also took the opportunity to highlight the firm dedication of Maserati's followers in Japan, emphasizing their long-standing relationship with the brand and ultimately highlighting Maserati's commitment to building its future.
On December 12th, at a prominent gathering at the residence of the Italian ambassador in Seoul, Maserati proudly welcomed 160 guests, including media and dealers, to celebrate its anniversary. Maserati's rich heritage was showcased alongside its unwavering commitment to innovation, once again highlighted by the presentation of the GT2 Stradale.
On December 5th, The Collection, Maserati's dealership in Miami, hosted a gala in collaboration with the Concours Club, coinciding with Miami Design Week. The event brought together over 100 clients from leading dealerships and distinguished members of the Concours Club for an evening filled with luxury, creativity, and Italian tradition.
Attendees were impressed by the exhibition of Maserati's legendary cars, such as the 8CTF, the Maserati MC20 Icona, the MC20 Cielo, and the MCXtrema.
During the gala dinner, the Maserati GranTurismo 110 ANNIVERSARIO was the centerpiece to pay homage to Maserati's iconic heritage.
On December 8th, Maserati proudly welcomed representatives from 108 media outlets in Shanghai and Beijing, including 38 renowned judges from the CCOY and She Power organizations. The aim of this extraordinary two-day gathering was to commemorate two significant milestones: Maserati's 110th anniversary and its 20th anniversary in China.
To mark the occasion, a parade was held through the streets of Shanghai, along with a LED light show at both the Sinar Mas Plaza in Shanghai and the Shanghai International Port.
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