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Nicolás Van Looy
Benidorm
Martes, 29 de octubre 2024, 16:05
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The habit of recycling has entered many homes through the youngest members, who are usually more aware of environmental issues than their elders. This is an undeniable fact. Now, thanks to the initiative presented in Benidorm by the town council of the tourist capital and Ecovidrio, it promises to take a new step forward. All because recycling glass in Benidorm can now mean a reward as enticing as a trip to Disneyland Paris.
The initiative was presented on a rainy Tuesday morning by the city's mayor, Toni Pérez, along with the Councilor for the Environment, Mónica Gómez, and the regional manager of Ecovidrio, Roberto Fuentes. Under the slogan 'Let the magic of recycling glass shine brighter than ever', the most visible image of the campaign will be the three containers that, until December 2nd, will preside over the Plaza de Sus Majestades los Reyes (the Town Hall square), inspired by Rapunzel, Simba, or Baloo.
The mayor of the tourist capital explained that "Benidorm is the first city where this new edition of the campaign is presented, which also aims to reward people who participate in glass recycling."
Thus, Disneyland Paris and Ecovidrio offer participants the opportunity to win a trip to the French theme park. To achieve this getaway, users must scan the QR code available on the themed igloos and answer a short questionnaire.
In addition to the chance to win an exclusive trip to Disneyland Paris, participants will also enter a draw for 200 themed mini-igloos so that the spirit of recycling magic continues at home.
Toni Pérez recalled that "year after year, Benidorm records record figures for glass recycling, far above the national average; results that are possible thanks to the involvement of families and the service sector."
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