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J. González
Miércoles, 5 de febrero 2025, 09:35
Mobile devices are not exempt from the artificial intelligence craze. Smartphones are undergoing a new revolution following the advent of virtual assistants, now becoming an even more indispensable tool in citizens' pockets.
In the late 2000s, smartphones experienced a boom with the advent of the internet on these devices. Now, more quietly, they are undergoing a new revolution. "AI is a decisive factor in choosing a device," explains David Alonso, head of mobility at Samsung Electronics. In fact, eight out of ten smartphone users acknowledge that AI significantly enhances their device experience, according to a study by Ipsos and Samsung.
The emergence of GenAI in smartphones is not a passing trend. Sales of GenAI terminals are expected to grow significantly, with notable acceleration anticipated from 2025. Market forecasts suggest that GenAI smartphones will account for more than 54% of total smartphone shipments by 2028, with an installed base exceeding 1 billion. "We are at the very beginning of the technology," Alonso details.
Despite its early stages, AI plays a key role in performing daily tasks. Overall, 59% of users value AI integration in their activities, highlighting its ability to optimize processes and improve efficiency.
The Ipsos study reveals that more than 60% of users regularly use tools like Circle to Search with Google, which allows searching any image by simply holding and making a circular gesture, as well as Nightography, the night mode designed to capture sharp photos even in low light conditions. "The next step is more human interaction," clarifies the spokesperson for the South Korean company. That is, AI should be able to understand context, user preferences, and anticipate their needs to provide a hyper-personalized response.
Users show high interest in new functionalities. 70% believe that new AI tools will improve their daily lives, and among the most anticipated are personal assistance, educational assistance, and advanced image and video editing tools. "We have been working on this for a decade and are committed to collaboration with third parties and open source," clarifies the head of mobility at Samsung Electronics. The commitment is reflected in their Galaxy S25 family, which is based on "a hybrid formula," he highlights. "If you are afraid of your information being shared or uploaded to the cloud, you can directly disable everything related to the cloud and decide to use only Galaxy AI for parts that run locally on your phone," he explains.
Despite the increasing integration of AI into daily life, concerns about technological security persist. According to the report, 90% of users express concern about this aspect, with the main doubts being data privacy and the reliability of AI-generated results, both with 42% mentions. Additionally, 29% of respondents admitted to having stopped using an application for fear it compromised their security.
Generation Z and Millennials under 35 show a high level of enthusiasm for artificial intelligence: more than 80% believe it has positively transformed the way various activities are carried out. Moreover, 8 out of 10 young people state that AI has boosted their creativity, allowing them to develop ideas and innovate more effectively.
On the other hand, 71% of young people highlight that artificial intelligence has enabled them to perform tasks that were previously difficult or unattainable, increasing their productivity. Furthermore, 73% believe that AI contributes to improving quality of life, a perception that exceeds by 12 percentage points that of respondents aged 56 to 65.
The study also shows that not all generations share the same level of enthusiasm. While Generation Z feels more comfortable adopting AI-based tools, especially in areas such as visual search and multilingual communication, the Boomer generation shows less concern about the potential loss of jobs due to AI (36%), compared to Generation Z and Millennials (46%). However, Boomers perceive a greater risk that AI could contribute to increasing social inequalities (35% compared to 28% of young people).
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