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Interior of an urban bus in the city of Alicante. Miriam Gil Albert
The UA examines how urban mobility can foster business opportunities

The UA examines how urban mobility can foster business opportunities

The research results will be published under open licenses, allowing both public institutions and private companies to reuse them

Pau Sellés

Alicante

Martes, 7 de enero 2025, 16:41

The University of Alicante (UA) is leading a national project aimed at improving urban mobility and fostering new business opportunities. The initiative has secured funding of 522,656 euros granted by the Ministry for Digital Transformation and Public Function, with the primary goal of enhancing citizens' quality of life through the optimization of resources for public institutions and the creation of new business opportunities for individuals and companies.

The project, co-directed by Professor Juan Carlos Trujillo Mondéjar and Professor Gustavo Candela Romero, both from the University of Alicante, proposes an innovative approach based on the reuse, integration, and analysis of strategic mobility data. To achieve its goal, three use cases will be developed to optimize public transport according to population estimates, thereby reducing vehicular congestion and promoting environmental sustainability in the cities where it is applied.

Diagram explaining the project. TA

By utilizing advanced AI-based tools, the collected data is transformed into useful information for more efficient urban planning. Additionally, the results will be published under open licenses, allowing their reuse by both public institutions and private companies, and encouraging the creation of new technological services.

Specifically, the use cases to be developed in the project address issues such as the analysis of evolution and trends in rental housing prices, cultural routes with data analytics for mobility and heritage, and mobility analysis and population estimation based on public space data.

Regarding the first use case, the analysis of evolution and trends in rental housing prices aims to identify patterns and trends in the rental market over time and in different locations, identify geographic areas with high rental demand and potential price tensions, develop an interactive real-time analysis platform that allows users to explore and understand the data effectively, and identify and predict the future evolution of rental prices.

Similarly, the second use case is titled "Cultural Routes-Data Analytics for Mobility and Heritage" and seeks to achieve objectives such as identifying efficient and attractive cultural routes to analyze data from cultural points of interest along with data from cycling and hiking route tracking applications; evaluating accessibility to cultural sites and identifying areas with low accessibility; studying the relationship between cycling, hiking, and public transport infrastructure in attendance at cultural heritage sites; and developing models that facilitate the prediction of cultural route demand based on factors such as the time of year, special events, and demographic characteristics of users.

Finally, the third use case seeks to analyze mobility and population estimation based on public space data, aiming to analyze urban mobility patterns to understand in detail how people move within the city; estimate the population in specific areas to analyze the number of people residing or moving in specific areas of the city; and develop artificial intelligence algorithms that can predict mobility patterns and changes in population distribution.

Impact on the business sector

The project also has a significant impact on the business sector. According to the initiative's directors, and following the strategic lines of Gaia-X, companies will benefit from access to reusable data and the secure information-sharing environment facilitated by data spaces. This will enable companies to develop innovative business models and improve their competitiveness in the data economy market, both nationally and across Europe.

Citizens, in turn, will directly benefit from improved mobility planning, with more efficient public transport systems that promote environmental impact reduction. This approach also encourages sustainability by promoting environmentally friendly practices and the development of more sustainable urban infrastructures.

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