Eldense to Feature Second City Brand on Jerseys

On Monday, the Elche municipal council expanded the sponsorship contract that the Elda City Council maintains with the Club Deportivo Eldense. The agreement was ratified with the favourable votes of the municipal groups PSOE, Elda para Todas, and PP. Vox voted against.

The modification of the municipal sponsorship contract with the sports club includes the addition of a second promotional brand of the city on the kits of all the entity's teams (children, youth, and adults, both male and female). The current brand 'Elda te deja huella', which features the iconic image of a lady's shoe, a hallmark of the city's leading industry, will be joined by a second brand to promote Elda's image abroad.

"This second promotional brand aims to enhance the city's tourism strategy," municipal sources explain, "and the project to highlight the Castle of Elda as a tourist symbol of the city."

On the game kits, the brand 'Elda te deja huella' will be placed on the back, at the bottom of the jersey, at the maximum size allowed by the LFP, while the new municipal brand will be placed on the side or front of the jersey as a secondary logo.

This second promotional brand will be included in advertising media in the stadium's outdoor spaces, in the press room, and at specific events and competitions. It will also be added to posters, tickets, membership cards, official statements, the official website, social media, and the official bus.

Additionally, the agreement includes the participation of players from the club's first teams in events and activities of social interest, with a charitable, educational, or cultural nature initiated by the municipality, as well as for the promotion of sports, especially grassroots, women's, and intellectual disability sports, as well as healthy habits or the promotion of social integration, among others.

The inclusion of this second promotional brand entails an increase in sponsorship by 300,000 euros annually plus VAT (363,000 euros) for the 2025/2026 season, bringing the total to 960,000 euros plus VAT (1,161,600 euros). It should be noted that the estimated economic impact generated in Elda by the activities of Club Deportivo Eldense, including matches played at the Nuevo Pepico Amat, amounts to nearly 1.2 million euros, a figure slightly higher than the City Council's contribution to the sports entity.

Therefore, the Elda City Council reminds that "the media impact, external promotion, and economic benefits of Deportivo Eldense's participation in the Hypermotion League fully justify the renewal and expansion of such a sponsorship."