Elda celebrates local commerce on Valentine's Day

The Elda Traders Association (AEDE) and the Elda City Council, through the Department of Commerce and Markets, have launched the 'In Love with Elda's Commerce' campaign to encourage shopping at local businesses in celebration of Valentine's Day.

The campaign rewards the loyalty of customers with the local businesses associated with AEDE by offering a draw for three romantic dinners for couples. Customers who make purchases from January 28th to February 15th at Elda establishments can participate in the promotion by sending their purchase receipt via WhatsApp to the phone number 644 756 199.

Additionally, to further encourage shopping, on Friday, February 14th, Valentine's Day, there will be special entertainment from 5:45 PM to 7:45 PM in the pedestrian areas of the city.

The Councillor for Commerce and Markets, Silvia Ibáñez, explained that "with this action we aim to highlight and strengthen the commercial fabric of our city, emphasizing the importance of shopping at local establishments, which offer quality products, personalized service, and boost the local economy."

This campaign is part of the annual strategy of the Elda Traders Association and the Elda City Council to support and revitalize local commerce, a key sector for the economic and social development of the city.

Throughout the year, initiatives such as window display contests, seasonal campaigns, street activities, and collaborations with other associations are carried out, always with the aim of promoting associationism, attracting customers, and generating a positive impact on retail trade.

The Councillor for Commerce and Markets, along with the President of the Traders Association, Rocío Vera, emphasized that these campaigns not only strengthen the local economy but also reinforce the sense of community among the people of Elda.

For her part, Rocío Vera reminded that "the 'In Love with Elda's Commerce' campaign underscores the association's commitment to innovate and adapt to the needs of current customers, betting on modern and close actions, such as using WhatsApp to manage the draw. This vision, combined with the institutional support of the City Council and trade federations, demonstrates that Elda's commerce remains a benchmark in the region."

"We encourage all residents," Vera continued, "to join this campaign, shop at local establishments, and enjoy a unique, personalized, and close shopping experience. 'In Love with Elda's Commerce' is an opportunity to show that shopping at local businesses is a way to fall in love, day by day, with our city."