Elche-based HOFF Breaks Sales Records, Reaching €66 Million in Revenue

Elche-based footwear brand, HOFF, has concluded a record-breaking year. In the fiscal year 24/25, the company achieved sales of €66 million, marking a 21% increase from the previous year, as stated by the company in a press release.

With EBITDA growing and closing at double digits, the company solidifies its growth model, partly due to the retail channel's evolution, which has increased by 34%. This improvement has been accompanied by the opening of seven stores, five in Spain and two in Antwerp and Brussels.

Online sales have risen by 22%, reinforcing their role as a fundamental pillar within the digital ecosystem and demonstrating strong engagement from its international community, which has grown by 25%.

Regarding the wholesale channel, the brand has recorded a 15% increase, thanks to strengthening relationships with strategic partners in key markets such as France, the United Kingdom, Germany, and Benelux.

Another milestone for the Elche-based company in 2024 is the inauguration of its new headquarters of over 1,300 m2, serving as an operations center. This investment aligns with the need to "structurally support the planned expansion for the coming years," the company explains.

Sneakers remain the creative and commercial cornerstone of HOFF, with key launches setting trends and reinforcing its identity. Silhouettes like Bird and MKII have been prominent this year, consolidating the commitment to models that blend craftsmanship, functionality, and contemporary vision. Even in 2024, figures like Mark Zuckerberg have worn the Elche-based sneakers.

Looking ahead to 2025, the company expects to reach €80 million in revenue. Additionally, nine store openings are planned in European capitals and the United States. "HOFF faces the next fiscal year with a solid structure, a consolidated brand, and a clear ambition: to be a global reference brand in the world of sneakers, connecting design, purpose, and community," assures its CEO, Fran Marchena.