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The company NeuroBlock from PCUMH advocates for ethical data management and collection on the internet. TA
The Elche-based company NeuroBlock advocates for ethical data management and collection on the internet

The Elche-based company NeuroBlock advocates for ethical data management and collection on the internet

The company, born in the Scientific Park of UMH, has developed an ecosystem that combines Artificial Intelligence, Blockchain, and Big Data

Pau Sellés

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Jueves, 23 de enero 2025, 16:06

The handling and processing of personal information on the internet has become a topic of interest and concern among Spanish users. Every day, hundreds of data are transmitted online, and in many cases, these users do not know how they are processed, where they go, or to whom they are sent.

To address the management of this information, democratise the data economy, and empower both individuals and companies in the digital environment, the company NeuroBlock was born in the Scientific Park of the Miguel Hernández University (PCUMH) in Elche. This company was one of the winners of the 13th edition of the UMH Marathon.

To achieve its goal, the company has developed an innovative ecosystem that combines Artificial Intelligence (AI), Blockchain, and Big Data. With this ecosystem, the PCUMH firm seeks to enable people to monetise their browsing data securely and reliably, and for small and medium-sized enterprises to access relevant information that allows them to enhance their competitiveness. In this way, the PCUMH firm aims to simplify advanced technology into personalised solutions, driving innovation and business growth.

Marketplace for data management and monetisation

The platform developed by NeuroBlock is structured in two verticals: NeuroBlock Dashboard and NeuroAI Business. The first is a marketplace aimed at creating an ethical and transparent ecosystem for data management and monetisation. That is, users can collect their data automatically, manage it, share it, and monetise it (in the form of NBK Tokens) in a controlled, secure, and regulated manner.

"Users can primarily sell their browsing data, that is, their online activity. The platform does not request names, surnames, or personally identifiable information," says NeuroBlock co-founder, Darío Sansano. He adds: "Once inside the system, browsing data is stored in an encrypted manner and automatically anonymised. For each transaction, users receive NBK Tokens as a reward, a cryptocurrency that can be used within the ecosystem or exchanged according to their preferences."

Once the user has shared this data, it is anonymised and integrated into an ecosystem where companies can access it transparently and regulated. Thanks to blockchain-based technology, each data transaction is recorded immutably, providing complete traceability and fostering trust among all parties involved.

"The main advantage for users is the secure monetisation of their data and absolute control over the information they share. This process empowers them by turning them into active participants in an ecosystem where they were previously only passive observers," says Sansano.

For companies, highlights NeuroBlock co-founder, access to this data represents a crucial strategic advantage: as it is reliable, up-to-date information obtained with user consent, it eliminates the risks associated with unregulated data collection. "This allows them to improve the quality of their decisions, design more precise marketing strategies, develop products that respond to real market needs, and comply with the strictest regulations," he notes.

Furthermore, Sansano emphasises that this data is also valuable for the development and training of Generative Artificial Intelligence (AI) models. Being high-quality, accurate, and bias-free data, they nurture more effective, responsible, and ethical algorithms.

Advanced data analysis software for SMEs

The second vertical on which NeuroBlock is structured is NeuroAI Business. It is a software (SaaS) designed to offer advanced analyses based on anonymised data, obtained from, among other sources, the NeuroBlock Dashboard marketplace. "With this information, we help companies, especially SMEs, make informed and strategic decisions in areas such as market analysis, customer segmentation, and trend identification, which were traditionally only available to large corporations," comments Darío Sansano.

To achieve this, the platform combines Generative Artificial Intelligence technology with an accessible and practical approach, allowing companies to access valuable information without the need for large technological teams or high budgets.

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todoalicante The Elche-based company NeuroBlock advocates for ethical data management and collection on the internet