Confortauto Workshop Network Rated Best on Google and 'Best Service of the Year' by Consumers

The workshop network of Grupo Soledad, Confortauto, has reached the end of the first half of 2025 as the best-rated network on Google and as 'the best service of the year', according to consumers. The brand recorded a 19% growth in digital visibility on its Google listings and a 17% increase in digital interactions (with over a million actions), significantly surpassing the results of the same period in 2024.

The digital reputation study, conducted by the international consultancy Top Local, indicates that the workshop network of the Elche-based company achieved 5,589 new reviews on Google during 2024, raising its annual average rating to 4.62 out of 5, a 3% increase over its already notable historical average (4.48). Notably, 81.7% of reviews were 5-star, representing a 12% increase compared to 2023, positioning it well above the typical 65-70% of other verified networks in the sector.

Confortauto's digital strategy is also reflected in user behaviour: GPS-guided route actions to the workshops grew by +23% compared to 2023, demonstrating greater brand awareness and effective reach to new customers actively seeking the network's centres.

While calls managed directly from the listings decreased by -9%, this is positively interpreted as a successful migration towards more efficient digital channels like WhatsApp for appointment management, confirming the transition to a hybrid and modern service model. Crucially, visits to Confortauto's website derived from Google listings, where users can use the technical tyre search by size, load, and speed, boosted online bookings by +27%.

The quality of service, a fundamental pillar of the network, is evident in user comments: 80% of reviews reflect keywords such as 'professionalism, excellent, service, speed, and trust'. Additionally, there are hundreds of anecdotes where customers share their positive experiences and the solutions received.

Confortauto emphasizes that the 'exceptional' rating achieved in the first half of 2025 is not by chance, but the result of continuous and strategic investment in brand positioning, promotional campaigns with the best offers and services. It is also due to the constant technical training of its professionals, the adoption of cutting-edge technology, and above all, the proximity and commitment to each customer.