Carmencita's General Director to Deliver Lecture at Campus Cámara CEU 'The Value of the Brand'

Jesús Navarro, the General Director of Carmencita, will deliver a lecture titled 'The Value of the Brand' as part of the 'Competitiveness Code' lecture series organised by Campus Cámara CEU. The talk is scheduled for this coming Monday, 30th June, at 6:30 PM, at the MARQ, Alicante's Provincial Archaeological Museum.

Jesús Navarro is the General Director of Carmencita, a century-old company from Alicante province that has successfully reinvented itself without losing its essence. In his lecture, 'The Value of the Brand', he will share the key factors that have established Carmencita as a national and international benchmark in the food sector.

During the talk, aimed at entrepreneurs, executives, and professionals, the speaker will reveal how to create value through branding by discussing the evolution of Carmencita and how it has adapted over time to thrive.

The General Director will discuss how to build a strong, authentic, and purposeful brand that connects with people and generates long-term value.