Bullfighting Event Boosts À Punt's Audience During Hogueras Festival

À Punt recorded a 4.8% audience share and 614,000 unique viewers on the main day of Alicante's festivities, marking the highest daily coverage since April 29, the day after the blackout. These figures place the public broadcaster ahead of all thematic channels and La 2. The channel attributes this success to the high viewership of the bullfighting broadcast from the Hogueras Fair at Alicante's Plaza, which lasted two and a half hours.

The afternoon's bullfighting programming was well-received by the audience, with 243,000 viewers tuning in to the bullfighting show 'La Plaça', the pre-show, and the Bullfight of the Alicante Fair. Notably, this marked À Punt's first bullfighting broadcast, attracting 164,000 unique viewers and a 5.7% share between 19:10 and 21:44.

Specialised bullfighting journalist Jorge Casals and journalist Marta García led the broadcast of the performances by maestros Castella, Daniel Luque, and Tomás Rufo, who fought six bulls from the Zacarías Moreno ranch.

Earlier, À Punt debuted its new bullfighting program 'La Plaça', hosted by Jorge Casals, which achieved a 3.3% share and was watched by 145,000 viewers. The show focused on the Hogueras Fair, featuring the latest bullfighting news from Alicante, 'bous al carrer' across the Valencian Community, and an extensive interview with Alicante's maestro Luis Francisco Esplá.

Throughout the day, various segments achieved notable audience figures, such as the last 'mascletà' of the Fogueres d'Alacant, which garnered a 9.3% share and 123,000 unique viewers. Following this was the midday news presented by Rosa Romero from the Casino Mediterráneo at Alicante's Port, reaching a 9.8% audience share and 189,000 viewers; Esports, 9.4%; and Oratge, 8.3%.

In the evening, the live broadcast of La Cremà de les Fogueres attracted a total of 149,000 Valencians, starting at 22:30. The share among younger audiences (aged 13 to 24) rose to 7.8% due to its coverage throughout the afternoon and prime time, featuring major festive events like the 'mascletà' and La Cremà de les Fogueres.

In fact, the afternoon, with a 7.8% share, positioned À Punt as the fourth choice for Valencian viewers, trailing only A3, La 1, and La Sexta, and ahead of all other channels.