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Sábado, 1 de febrero 2025, 20:07
Antena 3 has maintained its leadership position as the first month of the year concludes, mirroring the trends seen in 2024. This is the conclusion drawn from the report 'Analysis of Traditional Television Viewers' Behaviour in January 2025' recently published by Barlovento Comunicación, the audiovisual and digital consultancy. The report confirms Antena 3's lead in January with a 12.6% audience share, 0.4 points less than the same period last year, and 32.9 million unique viewers.
La 1, on the other hand, consolidates its position as the second most-watched channel, with a 10.4% share, the same figure as in 2024, and 34.7 million unique viewers. Meanwhile, Telecinco's audience decline is more pronounced, dropping 1.2 points to an 8.7% audience share, with 30.2 million unique viewers.
In fourth place are the regional channels, capturing 8.6% of the audience share, followed by La Sexta (6.4%), Cuatro (6%), La 2 (3%), FDF (2.4%), Energy (2.4%), and Nova (2.1%).
Among the regional channels, TV3 leads with 14%, followed by Aragón TV with 12.2%, and Canal Sur with 9.9%. Meanwhile, the top three pay thematic channels, which account for an 11.3% share, are Movistar Plus+ (0.4%), LaLiga TV on Movistar Plus+ (0.3%), and Warner TV (0.3%).
Thus, Antena 3 also leads in four of the six time slots: morning, lunchtime, afternoon, and prime time, while the Mediaset channel captures the late-night audience, and Energy, also part of the Fuencarral communication group, wins over the early morning viewers.
Regarding news broadcasts, Antena 3's news remains unbeaten for five years and one month, with an average audience of over 2 million viewers and an 18.6% share in the average audience of the main lunchtime and evening editions. Notably, 18 of its bulletins became the most-watched programme of their day.
Following are La 1's news broadcasts, with over 1.2 million viewers and an 11.5% share, and Telecinco's, which, despite Carlos Franganillo's excellent efforts to boost and renew its services, struggles to find its audience, with an average of 933,000 viewers and an 8.6% share.
The content with the highest audience share this January was the overtime of the Copa del Rey match between Real Madrid and Celta de Vigo, which allowed the Madrid team to reach the quarter-finals, held on January 16. The overtime scored a 30.1% share and was watched by an average of over 2.98 million viewers. The match itself was the second most-watched content of the month, with a 22.1% share and just over 2.89 million viewers.
Beyond Antena 3's news, which indeed occupies the next four positions—and several more—throughout the ranking, the clash between 'La revuelta' and 'El hormiguero' continues to capture viewers' attention. The first programme to enter the ranking is 'La revuelta' on January 7, where Belén Esteban figuratively took the reins of the show after winning a bet with David Broncano that La 1 would surpass Antena 3 in audience by the end of the year with the New Year's Eve chimes she presented alongside Lalachus. The programme achieved a 17.4% share and was watched by over 2.38 million viewers.
The visit of the President of Castilla-La Mancha, Emiliano García-Page, to 'El hormiguero' on January 27 ranks 12th, scoring a 16.5% share and gathering over 2.29 million viewers. The 15th position also goes to 'El hormiguero', which took advantage of Joaquín's visit on January 13 to promote his new reality show 'El capitán en América', achieving a 16.4% share and attracting over 2.28 million viewers.
One must scroll to the 22nd position to find 'La revuelta' again. The programme in which Broncano interviewed journalist Almudena Ariza on January 28 ended with a 16.4% share and over 2.23 million viewers, while the regular Miguel Ángel Revilla gave 'El hormiguero' by Pablo Motos the 25th position on January 22, with a 16.9% share and over 2.20 million viewers.
The Barlovento report also highlights other interesting data such as viewers' habits. Thus, the daily consumption time per viewer (among those who turn on and watch television each day) is 299 minutes, only five minutes less than the same period last year, while each person from the population universe of 47.1 million has spent an average of 177 minutes a day, that is 2 hours and 57 minutes, watching traditional television this month, which is twelve minutes less than during the same month last year.
The sociodemographic groups that consume the most television are women, with 189 minutes, and those over 64 years old, with 335 minutes. By regions, Asturias is the region that consumes the most television, with an average of 210 minutes daily.
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Antena 3 remains the leader in the first month of the year, and La 1 solidifies its second position.
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