L'Aljub Fights for Alzheimer's Awareness with 'Imagine Going Blank...' Campaign

The L'Aljub Shopping Center showcases its most supportive side for Alzheimer's visibility. On September 21, the Alzheimer's Day is commemorated, and a campaign has been prepared from September 16 to 29 in collaboration with CBRE and AFAE (Association of Relatives of People with Alzheimer's of Elche).

The campaign, under the slogan 'Imagine Going Blank...', aims to echo how people suffering from this disease feel. This year it will focus on those who care for the patients, recognizing the work usually done by family members and caregivers, providing them with tools and support in their task.